Wins Best Crossover Film, Audience Award for Best Film, and

Best New Talent for Rahul Rai

LONDON, UK – March 28, 2011 – “When Harry Tries to Marry,” a new independent feature film from writer-producer-director Nayan Padrai, dominated awards night at the 2011 London Asian Film Festival.  The romantic comedy, which stars newcomer Rahul Rai as a young Indian-American man in New York who unexpectedly pursues an arranged marriage in order to avoid risking a love match that might fizzle, was named Best Crossover Film and won the Audience Award for Best Film. Rahul Rai was named Best New Talent.

The Awards were presented Sunday at BAFTA in London.  Both Nayan Padrai and his producing partner Sheetal Vyas accepted for the film, and Rahul Rai was on hand to receive his Best New Talent award.  The film made its Festival premiere on March 26th to a full and enthusiastic house.

The London Asian Film Festival was founded in 1999 and is dedicated to expressing the drive and spirit of Asian independent media and cinema cultures of South Asia.  The majority of the films shown are independent or arthouse cinema, as opposed to Bollywood.  The founders seek films offering entertainment intertwined with political and social messages.

“We are thrilled to be receiving these honors from our peers and fellow filmmakers,” said Padrai. “This movie grew out of an idea that my co-writer, Ralph Stein, and I had, and it has been a labor of love all the way.  A group of us obtained independent financing and I made my directing debut with it. This kind of recognition means so much, especially when it’s such a personal project.”

“When Harry Tries to Marry” opens in New York on April 22nd  and in Los Angeles on May 6th. 108 Pics is distributing through Alerion Services. 

Cinemavault is handling foreign sales worldwide.

About 108 Pics and 108 Production:

108 Pics is a new distribution entity and a sister company to 108 Production, which is based in US and India.  The film was produced by 108 Production, which develops original content across film and television, and produces advertising spots for brands and agencies.  The firms have aligned a group of creative professionals across the spectrum of entertainment and media who share a love of story-telling and creative endeavors.

About Alerion Services

Alerion Services is a distribution, management and logistics company assisting directors, producers and film companies to reach their target markets.  Alerion Services maintains a respected and stable relationship with film distributors, exhibition companies and service providers throughout the United States and Canada, opening a vast network of exhibition options to its clients.  Unlike any other distribution option currently available, Alerion Services regularly handles a variety of specialty films for Independent Art Houses, Bollywood, Regional Language films and Hollywood releases.  With over 50 years of combined film management, distribution and exhibition experience, Alerion’s unique approach creates a fully transparent environment enabling client participation. 


PR contacts:

New York
Nina Baron : (212) 373-6150
George Nicholis : (212) 373-6113

Los Angeles
Morgan Ressa
(310) 854-4885




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